Companies from different industries usually rely on resellers who offer valuable services. These Office 365 partners often struggle to balance competitive pricing and healthy margins. Businesses might not differentiate between resellers, with many providing similar plans and features on price alone.
They may understand how these partners provide competitive Office 365 reseller pricing in India while continuing to grow their bottom line. We will learn practical techniques for resellers to price Office 365 plans sensibly without compromising profitability.
Learn the Pricing System of Microsoft
You should understand Microsoft’s pricing structure better before bringing your own. It is significant to learn that Microsoft deals with various programs under Office 365 or Microsoft 365. These plans include Business Basic, Business Standard, Business Premium, and Microsoft 365 Apps for Business.
So, you may generally purchase licenses at a discounted price as a reseller and resell them to your customers. The profit margin in this process for you as a Microsoft 365 reseller in India depends on the discount rate and your method of selling the licenses.
Consider Costs beyond Licensing
Most new resellers have pricing of their Microsoft licenses depending on their costs. However, these Microsoft 365 resellers must account for different points and not just license prices. These points include administrative overhead like billing & license management, with customer support costs.
It should involve sales and marketing expenses with value-added services like training, ongoing IT support, and migration. So, you can create a cost model that accounts for these points with Microsoft 365 license price based on profitability.
Bundle Services to Differentiate
You can offer value bundles to compete without lowering your Office 365 reseller pricing India. It will benefit you more when you bundle your Microsoft 365 license with other features instead of just selling it.
These services include onboarding and setup, employee training, and adoption support. It can concern migration from other systems like Gmail or legacy Exchange, and safety benefits like MFA design and monitoring.
You can offer 24/7 support or SLA-backed response times to enhance your competition. Also, you must understand that customers usually pay more for a complete solution than for licenses in a solution. This bundling will allow your clients to trust your services more at a suitable price.
Leverage Tiered Pricing
You can trust a Microsoft 365 reseller in India who enforces tiered pricing models to support varying client sizes and requirements. For example, the basic tier has a Microsoft 365 license and minimal email support, and the standard tier has a license, support, and onboarding services.
You can get a premium tier that offers a license with managed services and enhanced security. This method enables price-sensitive clients to begin small with the possibility of upgrading to premium for clients requiring more hands-on service.
Use Volume Discounts Strategically
You can offer discounts for large-seat clients and keep healthy margins with lower per-seat pricing. Your clients will trust your services more if you offer them incentives for longer-term responsibilities.
Resellers can deliver these commitments in their Office 365 reseller in India in different forms. You can offer them as annual billing or multi-year agreements that can enhance revenue predictability.
Focus on Value and Not Only Cost
You must have a sales approach of value selling and not cost selling, allowing your clients to trust you better. These customers will rely on your services when you explain to them the reason to trust your services.
You can explain how your solution can offer rapid problem solutions, improved security, and trustworthy support. It can include easy billing and license management with professional guidance and consulting. Your customers will trust you as an Office 365 partner in India when they see the value of your services.
Monitor Competitors
Your competitors in your geographical or vertical market might charge different prices to customers. It is suitable to know about their cost structure or service model without copying the pricing. Also, treat competitor pricing as a benchmark, emphasizing what differentiates your offering.
Match Pricing with Market Trend
Microsoft periodically updates its pricing, which indirectly impacts resellers. So, you must have information and prepare yourself to realign your pricing to follow such modifications. It will allow you to notify your audiences about any hikes and emphasize the additional benefits they will receive.
Conclusion
Cloud Galaxy offers services at a reasonable Office 365 reseller pricing in India for companies from different industries. We create a pricing strategy that wins customers and expands their business.
It is done by taking advantage of Microsoft’s changing pricing model and knowing about Microsoft 365 costs. Our experts understand the client’s business requirements by discussing every detail to provide them with a suitable pricing model.